Finally, I received my author copies, an actual book, with my text in it and my name on top. Happiness! But: a book is only good when it is being read, and to find readers (as well as catalysts such as reviewers), one needs to engage in some marketing. Which can feel a bit awkward - academe rests on and yet despises selling oneself and one's intellectual produce. So I used the adrenalin and joy of the moment to write this series. And thought about what else to do.

Fundamentals: Some uncomfortable questions before you write any book
Proposal: Landing a book contract with little (yet) to offer
Review: Your book's first honest readers are its reviewers
Letting go: From author to published author
Technicalities: You thought you were done? Your book post submission
Marketing: How to find and engage readers for your book

Marketing works best, I think, in person. So I wrote a large number of personal emails to conference contacts and people who might be interested to read a copy. I used my last conference presentation - albeit on a different topic - to highlight the book: put it on the shelf, some participants read it, the panel moderator mentioned it. I blogged, engaged on facebook (and told people there where to get a copy in far-away places). I chatted with review editors to ensure a smooth transition into their journals. And I organised a launch - would love to have done that in India, but alas too late: this Thursday, at noon, BGHS with sparkling wine and Indian sweets - all welcome...

And now, I move on to the next project. Something will have to be written about Lucknow, about elections, about many things. And I start to see the relative worth of my book: an important step for me, and a significant contribution to the literature on the ambivalence of the sacred - but also one small piece in larger puzzles, part of a wider journey. Time to move on...